Suvera’s Logo

What a journey! The logo was a source of much frustration for the team for a while. Trying to find a combination between unique and simple is always a struggle. The Suvera team commission me chisel away at the logo and create something that would look beautiful and feel natural.

Word play and exploration

This work started off with a mind map of associations that was extracted from the team. I dove into definitions and associations and landed on 3 main concepts that I decided to explore further; parts of a whole, giving and dawn.

Based on the associations, I put together a Pinterest board of images that embodied some of these concepts visually. I found clear patterns in the images I was pinning and found the strongest visual associations with the three main concepts horizons, empathy and eclipses.

2.Associations & Visualisations

With these visual associations in mind we moved forward to a Crazy 8s Brainstorm. Where we allocated one minute for each sketch and moved on to the next one. We wanted to see if there were any overlapping themes that we could take to the next stage. We found that we both used circles and overlapping shapes.

3. Ideation

I went through many variations of the design. I went through each process of iteration with feedback and suggestions from the team. The strongest concepts from each iteration were grouped together and voted and improved upon.

3. The Big Reveal!

The final logo was designed to represent a crucial part of Suvera’s identity. The green and purple leaves represent the existing backdrop of the current healthcare system together with a community of patients. The blue circle is a form that rises from the open arms of a flower shape, representing Suvera as a new entity of change. All three are part of a whole. Suvera’s mission is accelerate the move from reactive to proactive healthcare while delivering healthcare that keeps people in good health.